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TITA ELY literally had its sweet but humble beginnings in 1987 when the Reyes siblings decided to include this sweet preserves brand as part of its growing condiments business. Named after the family’s matriarch, the line, which consists of the popular kaong (palm fruit) and nata de coco among others, was marketed and distributed alongside industry pacesetting brands such us Datu Puti, Papa Ketchup and Mang Tomas under the family’s company, Acres and Acres.
From its initial backyard operation, TITA ELY was spun-off into a different company, Reysons Food Processing, in 1990 with Ismael Reyes at the helm as President following the divestiture of their controlling interest in the family’s main business. The very next year saw the construction of its manufacturing facility in Calauan, Laguna in order to keep up with the line’s growing demand.
Our competent Production and R&D teams make sure that there is a constant supply of the same quality product families have enjoyed and will continue to do so. TITA ELY also has proven the ability to partner with local and foreign entities in order to improve its current business and to be able to take advantage of market opportunities. And, thanks to our Marketing and Sales teams, along with our extensive network of partner distributors nationwide, we aim to make TITA ELY the consumers’ brand of choice and always within reach anywhere in the country and the world.

TITA ELY is currently present in leading supermarkets and groceries nationwide particularly Puregold Price Club and Puregold Jr., Robinsons Supermarket, Ever Supermarket and Waltermart.


With the Rapid Growth in business, Reysons Food Processing is showing its diversity in food manufacturing by launching new brands which includes Reysons Ma Mon Luk Premium Quality Noodles and DOLCI Premium Quality Coffee Jelly.